Vietnam is increasingly participating deeply in the supply chain and integrating more closely into the global economy. Vietnam has signed more than 15 trade agreements and reaffirmed its commitment to respect international principles and fundamental rights in the workplace. Vietnam also demonstrates its commitment to promoting inclusive growth and sustainable development. Specifically, on July 14, 2023, Decision 843/QD-TTg of 2023 on the National Action Program to improve policies and laws to promote responsible business practices in Vietnam in the period 2023–2027 was issued by the Prime Minister.
In light of the pandemic and environmental shifts, a growing number of young Vietnamese individuals are demonstrating a heightened awareness of sustainability, social responsibility, and the cultivation of a positive way of life. This shift is most notably reflected in their consumer behavior. A recent Vietnamese consumer survey revealed that 91% of respondents profess to embrace a conscious lifestyle. 84% of Vietnamese respondents expressed a willingness to pay a premium for products that exemplify a conscious lifestyle.
It can be seen that the young generation is playing an extremely important role because they are the “pioneers” of sustainable consumption trends that strongly influence business decisions. Besides, they are the ones who will become the future successive generations of experts, economists, policymakers, and entrepreneurs to practice responsible business.
The “Empowering Students as Ambassadors of Responsible Business” project, a collaboration between UNDP and Vietnam Japan University, provides a chance for the youth to voice their opinions on responsible business practices and take ownership of their role in promoting it. Through open discussions, creative ideas, and knowledge exchange with experts in the field and businesses, students can affirm their responsibility and contribute positively to society.
Join VJU and UNDP to create positive turning points, contributing to the journey of raising awareness about responsible business by participating in the “Responsible” Coffee Box Design Contest with a total prize of up to 3,000,000 VND. In addition, you can attend the event “RESPONSIBLE BUSINESS: JOURNEY OR DESTINATION?”, on February 29, 2024, at The Green One United Nations House (GOUNH).
Don’t miss out on this opportunity to contribute to the journey of responsible business.
- Registration Form: https://forms.gle/dATCihpEeGnFWzQD6
- Submission Period: From January 16, 2024, to February 15, 2024
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