Vietnam has a rich coffee culture and is one of the top 5 coffee-exporting countries in the world. In 2021, 2022, and 2023, the export turnover is expected to reach 2.3, 4.0, and 4.2 billion USD respectively, giving Vietnam a significant advantage in the global coffee market.
Some challenges have emerged in the coffee sector. While farmers are the primary cultivators, they only receive less than 10% of the total profits. Additionally, the extensive growth of coffee has led to ecological consequences, such as environmental pollution due to the unregulated usage of pesticides and herbicides, deterioration of groundwater quality, and loss of biodiversity.Recognizing the importance of finding breakthrough solutions to solve current challenges, Vietnam Japan University (VJU) has chosen a different direction. VJU’s coffee products were born based on the idea of sustainable farming by scientists of the Smart Agriculture and Sustainability program at VJU. Coffee is grown in close cooperation with small farming communities in difficult farming areas. Intercropping coffee trees with other plants aims to increase biodiversity and minimize negative impacts on the environment.VJU’s coffee products are not limited to selling and buying but are also a means of education about responsible business. Farmer households are more than just producers. They are also partners that receive guidance on farming techniques and share profits at a higher level than traditional models.
As part of a series of propaganda activities about responsible business, VJU launched the “Responsible” Coffee Box Design contest – a playground for young people to express their talents and creativity and spread meaningful messages about responsibility in business.
If you are a young person with groundbreaking creative ideas:
- Be a student/group of students (no more than 03 members) studying at VJU,
- Interested in the impact of business on humanity, society and the environment.
- Have design skills or can team up with someone who has design skills
Don’t hesitate! Register to participate in the “Responsible” Coffee Box design contest.
- Registration Form: https://forms.gle/dATCihpEeGnFWzQD6
- Submission Period: From January 16, 2024, to February 15, 2024
- Voting Period: From February 15, 2024, to February 20, 2024
- Expected Announcement of Winners: February 29, 2024
By participating in the competition, you will have the chance to:
- Total prizes up to 3,000,000 VND
- Receive training on Sustainable Development Goals and responsible business
- Obtain a participation certificate from the United Nations Development Programme (UNDP) and Vietnam Japan University (VJU) for the TOP 10 teams
Are you ready to contribute new ideas to create breakthrough changes for the journey of Responsible Business and Sustainable Agriculture? Tag a friend you want to team up with and register for the contest now!
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“Responsible” Coffee Box design contest is part of the project RBP VN – Thực hành kinh doanh có trách nhiệm tại Việt Nam, organized by Vietnam Japan University in collaboration with the United Nations Development Program (UNDP) in Vietnam.
